Tadhana
in the
World
For press inquiries, interview requests, and image assets, contact us at press@tadhana.co
Brand
Statement
Tadhana is a modern Asian fragrance house built around the idea that certain moments — especially ones that lead to something unexpected — deserve to exist in scent.
Founded by ISIPCA-trained perfumer Shale Albao, Tadhana crafts fragrances from uncommon Filipino and Asian ingredients. Launched in 2023. Present in the US, Canada, Philippines, and Australia.
As
seen in
Media
Coverage
2026
British Vogue ·Tadhana on British Vogue Retail's Top Products List· April 2026 →Read the announcement
Scent Grade ·Tadhana becomes the first Filipino fragrance house distributed in the United States· March 2026 →Read the announcement
2025
ScentXplore ·Tadhana showcases Filipino Asian fragrances at ScentXplore · December 2025 →Read the event highlights
Vogue Philippines · Shale Albao on building a fragrance brand rooted in culture and community · October 2025 → Read the feature
Mega Magazine · Beauty Awards 2025 — Best Tropical Scent (Rockstar) · September 2025 → See the winners
Manila Bulletin Lifestyle · Tadhana — Filipino perfume brand joined Grasse Perfume Week · August 2025 → Read the event highlights
The Beauty Edit · Filipino fragrance brand debuts at Grasse Perfume Week · August 2025 → Read the feature
Grasse Perfume Week · Tadhana brings Philippine perfumery in Grasse, France during the inaugural Grasse Perfume Week · July 2025 → Read the event highlights
Allure Philippines · Tadhana serving scent personalities at the Allure House of Experts · May 2025 → Read the feature
L'Officiel · Shale Albao on using Filipino elements, storytelling, and identity to shape her perfumes · February 2025 → Read the feature
Manila Bulletin Lifestyle · Shale Albao on the rise of Filipino Perfumery · January 2025 → Read the feature
2024
INQ Lifestyle (Inquirer) · Internationally-trained perfumers championing Filipino scent craftsmanship · 2025 → Read the feature
Awards and
Recognition
Best Tropical Scent 2025
Mega Magazine
Finalist, Niche Perfumer Award
Asia Perfume Foundation
Finalist, Niche Perfume Brand Award
Asia Perfume Foundation
Events &
Presence
ScentXplore New York · 2025
One of the first Filipino fragrance houses presented on the US niche fragrance stage.
Grasse Perfume Week · 2025
Engaged in the inaugural edition of the global perfumery summit
at its historic center.
About the
Founder
Shale Albao is the founder and perfumer of Tadhana.
She trained in the art of French perfumery, advanced composition, and perfume development at ISIPCA, France —
the world's leading school of perfumery — and continued her olfactive studies with the International Perfume Foundation, where she holds certification as Natural Perfumer.
A chemical engineer by training, an entrepreneur, and a cultural storyteller by practice, Shale Albao is the first Filipino perfumer to present Philippine Perfumery on the global niche fragrance stage in France and US and has been recognized by Vogue Philippines, Allure Philippines, and the Asia Perfume Awards.
Her work centers on a belief that Asian and Filipino ingredients deserve a voice at the highest level of perfumery — not as novelty,
but as craft.
About
Tadhana
Tadhana is a modern Asian fragrance house founded in 2023 by perfumer
Shale Albao and strategist Evgeny Olin. Headquartered in Toronto with
manufacturing in Manila, the brand crafts fine fragrances from
uncommon Filipino and Asian hero ingredients — Elemi, Calamansi,
Almaciga Resin, Asin Tibuok, Ylang-ylang, Sampaguita — using French
perfumery discipline.
Three collections are in market:
Persona (2024)
Pause (2025)
Silverlinings (2026)
Available DTC at tadhana.co,
through Scent Grade in the United States,
and in Spatio Opus Mall in the Philippines.
Ships globally through fulfullment centers in the
US, Canada, and Australia.
Tadhana is a Filipino word. It means destiny — the awareness of
moments meant for us, and the choice to claim them.
Press Inquiries
For interview requests, brand information, product samples, and high-resolution image assets:
Response within 48 hours.
