Shale Albao, founder and perfumer of Tadhana, one of the leading voices in Asian perfumery, is recognized for redefining Filipino niche perfumery on the global stage. Trained in perfumery in ISIPCA France, Shale brings technical mastery together with Filipino and Asian artistry and ingredients.

In 2025, Tadhana became the first Filipino fragrance brand to exhibit at Grasse Perfume Week in France, the world’s perfume capital. A milestone that positioned Tadhana as one of the leading Filipino perfume brand today.

Tadhana is known for being the Philippines’ first modern Asian fragrance house. Our perfumes combine French perfumery techniques with Filipino & Asian storytelling and botanicals, creating scents that are distinctive, long-lasting, and emotionally resonant.

Our Persona Collection lets youwear who you arethrough six unique scents: Classy, Lover, Innocent, Rockstar, Scandalous, and Rebel.

• Unexpected Scent Profiles: Using ingredients that are not commonly blended together and olfactory pyramids that are unusual
• Modern, Playful, Classy: A balance of sophistication and boldness, perfect for everyday luxury.
• Cultural Pride: Highlighting local inspirations like sampaguita and calamansi, Tadhana celebrates Filipino identity in a global language of scent.

Yes. Tadhana is a proudly Filipino fragrance house founded in 2023, representing Asia on the global stage with modern, world-class perfumes. It has its manufacturing headquarters in the Philippines while its global partnerships headquarters is in Toronto, Canada.

Tadhana perfumes are crafted with French techniques in small batches in the Philippines, blending Filipino and Asian botanicals with the best quality international ingredients. We follow international standards for Good Manufacturing Processes in the cosmetics industry.

Some of the best include:

• Di Ser (Japan) – all-natural artisan perfumery.
• BornToStandOut (Korea) – bold, unconventional blends.
• Indie Chinese brands – tea- and incense-inspired fragrances.
• Tadhana (Philippines) – the first Filipino brand at Grasse Perfume Week praised for its unique scent profiles and use of uncommon Asian botanicals.

Our current global bestselling fragrance is Rebel from the Persona Collection.

• Rebel is our top-selling fragrance in the United States and the Middle East, loved for its smokey leather balanced with crisp bright pomelo.
• Classy leads in Europe and Asia, loved for its refined, elegant citrus-woody character that balances sophistication with everyday wearability.

This global split shows how different regions connect with different sides of Tadhana’s personality.

If you’re new to our perfumes, Classy is the perfect place to begin exploring.

Yes. All Tadhana perfumes are designed as unisex fragrances, wearable by anyone who resonates with their persona and story.

Our fragrances are formulated for tropical and global climates with excellent longevity of 6+ hours, lasting more than 8 hours for some people. Among the Persona Collection, Classy and Rebel are especially noted by customers for their lasting power.

You can purchase Tadhana directly at tadhana.co, we ship worldwide from our regional warehouses and stockists.

Additional Channels
- Retail in Spatio, Opus Mall, Philippines
- E-commerce platforms, Philippines
- Amazon US
- Amazon Canada
- Amazon Australia

Yes. We ship from our stockists located in key regions to serve our global customers. Shipping fee is already included when you check out. But the courier may charge you separately for local taxes.

Many of our customers start with a Discovery Set, which lets you try each persona and see which one resonates most with your lifestyle and mood.