Shale Albao, Finalist for “Niche Perfumer” at Asia Perfume Awards 2025

Shale Albao is a Finalist at the Asia Perfume Awards 2025

We’re thrilled to share that Tadhana founder-perfumer Shale Albao has been named a finalist for “Niche Perfumer” at the Asia Perfume Awards 2025—a program by the Asia Perfume Foundation spotlighting excellence across the region. Finalists were announced on October 10, 2025, with judging from October 16–30 and winners revealed November 12–14 at Cosmoprof Asia, Hong Kong.

Why this matters for niche perfume in Asia

Asia’s perfume scene is expanding fast, and recognition from a regional jury helps shape what “niche perfume Asia” means today—original compositions, transparent craft, and cultural storytelling. The Asia Perfume Awards recognize four categories (Emerging Perfumer, Niche Perfumer, Emerging Perfume Brand, Niche Perfume Brand), elevating creators and houses that push the art forward.

The Tadhana point of view: modern, Filipino, intentional

Shale’s work blends French technique with uncommon Asian ingredients, rooted in Filipino identity—exactly what our community loves about unique Asian perfumes. If you’re searching for unique perfumes with a story, Tadhana’s pieces are crafted to be worn by anyone—unisex fragrance that lets you wear who you are.

• Explore our fine fragrances (unisex): Shop Collection

• Read how we champion Asian perfumery: Tadhana on the global stage

Our shortlist for your signature scent (Philippines)

Looking for the best perfume Philippines fans are reaching for? Try these Tadhana signatures:

• Rockstar — a tropical, sunny sea-breeze vibe for days you’re thriving.

• Classy — quietly elegant; office-to-evening friendly.

• Lover — intimate, skin-close warmth.

• Innocent — clean, airy brightness.

• Scandalous — bold, unforgettable entrances.

• Rebel — edgy, modern contrast.

All six are unisex and designed for versatile, all-day wear.

FAQ

What is a niche perfume?
“Niche” typically refers to smaller, artistry-driven houses focused on originality, ingredient quality, and point-of-view—vs. mass-market distribution.

Are Tadhana scents unisex?
Yes. Every Tadhana creation is designed to be worn confidently by anyone. Start here: Fine Fragrances.

Where can I buy in the Philippines?
Shop online at tadhana.co or message us via at +639604607888 for curated recommendations.

Is there a “best perfume 2025”?
“Best” is personal—but if you want a bright pick for 2025, try Rockstar. It’s beach-to-boardroom friendly.

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Ready to explore niche perfume Philippines style? Discover Tadhana’s unisex fragrances.